A Study on BSC development and Strategy execution plan for Private education service field

Jeong, Min-Eui; Yu, Song-Jin

Journal of Korean Society for Quality Management > Volume 42(3); 2014 > Article

Journal of Korean Society for Quality Management 2014;42(3): 425-.

사교육서비스 분야에서의 BSC 모델 개발 및 전략실행방안에 관한 연구

정민의¹, 유성진²

¹한국해양대학교 일반대학원 해운경영학과
²한국해양대학교 국제대학 해운경영학부

A Study on BSC development and Strategy execution plan for Private education service field

Min-Eui Jeong¹, Song-Jin Yu²

¹Korea Maritime and Ocean University Graduated School, Department of Shipping Management
²Korea Maritime and Ocean University, Department of Shipping Management

ABSTRACT

Purpose:
This study aims to overcome the problem of private education market environment which is polarized into commercialized large private education institutions and small and medium sized private education institutions in a poor business environment, and develop systematic performance measurement model applicable for small and medium sized private education institutions.
Methods:
To develop the BSC which measures financial and non-financial indicator in a balanced manner and introduce the BSC into private education institutions that contain conflicting goals "EDUCATION" and "PROFIT". In particular, Utilizing the methodology of AHP, the priority of strategies and execution assignments are derived.
Results:
BSC model was developed and introduced by cooperating with executives of the private education institution. Moreover, the study permits to achieve the strategy, enterprise-wide vision and mission by deriving strategy map and applying it to the private education institution. To measure the performance of BSC model instruction, KPI corresponding to the strategic objectives of each perspective was derived.
Conclusion:
BSC model generally introduces to large-sized companies and public institutions. In this study, BSC model is developed by focusing on small and medium sized private institution. Furthermore, this study is more than simple model development, it makes a connection with achievement of strategic objectives, enterprise-wide vision and mission through strategy map and strategy execution method. Through the developed BSC model and strategy execution method, utilization plan in practice and customized model for private education institutions coexisting profit and non-profit objectives were developed, and academic implications were presented.

Key Words: Balanced Scorecard;Strategy Map;Critical Success Factor;Analytic Hierachy Process;